How To Know If You Are A Story Teller or A Story Seller
Bernadette McClelland
JANUARY 3, 2017
Even in Joseph Campbell’s famed ‘The Hero’s Journey’ , you will find Aristotle’s three components that continue to keep us engaged and ready to take action, but I believe in the world of sales, Aristotle might have added a fourth component to close the loop. It can be a conversation. One is on our terms and the second on their terms.
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