Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic
Zoominfo
JUNE 8, 2020
As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I started thinking: is cold outreach (outbound sales and marketing) one of these muscles that companies are being forced to build?
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