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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130
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How B2B Sales Teams Can Restore Their Pipelines in 2020

Hubspot Sales

After conducting in-depth research into 502 B2B sales teams and interviewing over 50 industry leaders , here are the top three things we have learned. Customer loyalty is more important than ever. Conventional wisdom dictates that the best way to grow a business is by attracting and converting as many new customers as possible.

Pipeline 123
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

Channels 220
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Sales Tips: 3 Things to Know Before Selling to the B2B Market

Customer Centric Selling

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

HubSpot Source HubSpot offers an all-in-one CRM and marketing platform that can build lead capture pages, organize leads, and prioritize them based on engagement. Agile CRM Source Like Zoho CRM, Agile CRM lets you manage marketing, sales, and customer service all in one platform, but with a slightly cheaper price tag.

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The 25 Sales Leaders You Should Get to Know in 2020

Crunchbase

With almost 20,000 followers on LinkedIn, Barker is certainly a leader in the sales world, and someone to follow if you’re in B2B sales or marketing. Check out a recent webinar he participated in with Hubspot. . Kustomer is an omnichannel SaaS platform specializing in customer service. John Barrows. Becc Holland.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. Leadit Marketing specializes in B2B technology and B2B professional services companies. The channel features video tutorials, webinars, pro tips, and more!

Channels 100