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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. In addition, BDRs relay customer feedback and market trends to internal teams.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130
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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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How AI Shapes Business, with B2B Consultant Pam Didner

SugarCRM

AI enables marketers to score and qualify leads without lifting a finger, sales to spend time on deals most likely to close and service agents prepared to help by knowing a customers’ disposition ahead of time. In this webinar, we showcased how AI shapes CRM, marketing automation, and customer service software today.

B2B 49
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People Do Business With People They Know, Like, and Trust

Zoominfo

Propel them further down the sales funnel with white papers and webinars. They developed online friendships, and those friends became loyal customers. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

million B2B reps currently selling, as many as 1 million could be gone by 2020. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Host webinars. To your customers, you’re already the face of the company.