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The Beginner’s Guide to YouTube for B2B Marketing

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YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Build your channel.

B2B 217
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The Beginner’s Guide to B2B Marketing Attribution Modeling

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This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236
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5 Marketing Attribution Trends for B2B Marketers

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It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160
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7 Proven Tips for Seamless Sales and Marketing Alignment

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Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

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Marketing Attribution: The Beginner’s Guide for B2B

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This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

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9 Data-Driven Ways to Use Generative AI for Marketing

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Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130
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Leverage Your Channel Sales Partners to Grow Revenue, with Jay McBain, Episode #115

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Apple Podcasts | Stitcher | Google Play | Google Podcasts. For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. Learn how to work with channel partners to multiply #sales. Listen now!

Channels 107