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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. We’re here to explain the benefits of consolidating your martech stack, and how you should go about it. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is a Lead? Pretty simple, right?

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3 Ways to Systematically Add High-Value Referrals To Your Sales Pipeline

Women Sales Pros

Transparency: Details of the process, benefits to the client and expectations are communicated consistently, and often, along the referral lifecycle timeline. Asking Promoter clients (NPS score: 9 or 10) for referrals is given, yet shockingly few companies proactively add this method to their sales process.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.

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Sales Tech Game Changers: Identifying Actionable Intelligence to Penetrate Target Accounts @mattbenati

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? This week I interview Matt Benati , Founder & CEO of LeadGnome.

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. REGISTER NOW. Our Panelists.

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