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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Stages of Lead Qualification.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Meet regularly to discuss your findings. It should be created during initial meetings between marketing and sales leadership. Every day at 1 p.m.

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Marketing Needs to Put Skin in the Game

Pointclear

In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. Tier 3: SMB/Channel Accounts. Tier 2: Inside Commercial Accounts.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Improve your content marketing with valuable and informative blogs, white papers, and e-books. Research shows 68% effectiveness in B2B demand generation.