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The Demand Generation Strategy Guide

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Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. You aren’t the only one to think so.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

While it is an effective medium for doing so, there is a larger opportunity to engage a core audience throughout the buyer’s journey while measuring the impact of those efforts. Podcasts have metrics surrounded by ambiguity, causing marketers frustration. In turn, giving you a new way to measure the success of your investment.

ROI 177
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July 2018 B2B Blog Post Round-Up

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Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

B2B 113
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How to Manage Expectations Around Marketing Vanity Metrics

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B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. Examples of marketing vanity metrics include: Page views.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

You need a game plan, or in this case, a solid CRM strategy. From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. You will easily get lost or distracted, moving away from your sales targets. Let’s get right in! What is a CRM Strategy?

CRM 52
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Recruitment Productivity: Where Are You Wasting The Most Time

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But the reward for finding the right candidate? It’s a feeling you won’t forget. So, while some recruitment best practices can be time consuming, they will undoubtedly save you time (and money) in the long run. If you’re waiting for the perfect passive candidate to come to you, you’re wasting time. social media.

Consumer 165
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10 Ways to Build Customer Loyalty and Trust

Sales and Marketing Management

While that may seem like an obvious statement, it’s easier than you think to overlook these important items. You can have the best and most user-friendly offering on the market. For instance, do you have a way to listen to your customers? Get them excited about using your product from the start. This is crucial.

Loyalty 274