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8 Simple Steps to Prep Your Webinar Funnel for Sales

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Start with your webinar funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. How Do I Create a Sales Webinar? Determine Your Webinar Target Audience. The goal of your webinar is to generate leads and get them into your sales funnel.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. What is a CRM Strategy? Let’s get right in!

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Customer Segmentation: How to Woo Leads with the Right Content

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When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. What Is Customer Segmentation? Behavioral Segmentation.

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A Guide to Marketing Automation

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Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? Oftentimes, this is due to a lack of strategy.

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Approaching 2015 From a Sales Perspective

Understanding the Sales Force

You’ve made your New Years resolutions to exercise, lay off the carbs, lose weight, be kind, leave the cell phone in another room at night, close the laptop by 7PM, and be an all around better person. You may have even set your goals for 2015. But what can you do to kick-off the New Year so that 2015 is your best sales year ever?

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

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It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That’s where your streamlined, four-stage sales funnel comes in.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

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. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” We’re here to explain the benefits of consolidating your martech stack, and how you should go about it. Your tools should work together to streamline workflows and save time and resources. Get a Demo 2.