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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 221
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7 Ways to Align Marketing and Sales Teams

Zoominfo

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130
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The Business Leader’s Guide to Marketing and Sales Alignment

Zoominfo

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

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Best Tools to Add to Your Sales Tech Stack

Pipeline

In the digital age, the quality of work can be influenced by the tools used. So, if you want your sales team to be more productive and win more deals, you must equip them with the right tech stack. A LinkedIn study shows that almost one in every four salespeople uses sales technology every day. The sales goals (e.g.,

Tools 52
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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

But what does it mean to actually be productive when it comes to marketing? We’ll answer that question in today’s blog post. Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? You fall to the level of your systems.”

Marketing 130
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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Tactics like regular collaboration and marketing automation can help. But does it?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?