Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Then along comes AI, a game-changer that is drastically altering the landscape of business-to-business sales data. What is A.I. Enhancements: 1.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

AUGUST 27, 2018

There is no greater asset to your organization than your B2B database. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business. 25% of the average B2B database is inaccurate. 30% of people change jobs annually.

Data 189

Data Marketing Qualified Lead Lead Rank Sales Qualified Lead 189

Sales Hacker

JANUARY 31, 2022

The COVID-19 pandemic changed every aspect of daily life. Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world.

Survey 108

Survey B2B Channels Face-to-face 108

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. 20 Motivating Sales Quotes to Empower Your Team. Let’s get started!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. This infographic explains why your audience wants more personalized content, the impact it has on your business’s website, how personalization changes email marketing, the struggles of personalized marketing, and so much more.

Marketing 133

Marketing Buyer Persona Hiring B2B 133

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Since marketing went digital, the industry hasn’t been the same. Ready to learn more? Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Lead411

MARCH 27, 2024

The Lost Art of Empathy in B2B sales In B2B sales, where measurements, targets, and bottom lines frequently take precedence, empathy has unfortunately become a lost skill for many people. The persistent pursuit of results can sometimes overwhelm the human aspect of sales encounters.

B2B 52

B2B Quota Motivation Churn 52

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. Today we explain the five most important B2B marketing metrics. A steady stream of sales and marketing leads is important, but unless these people eventually purchase from you, they don’t provide much value.

B2B 240

B2B Marketing Scale Campaigns 240

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! The use of Big Data, combined with your intelligence, can create growth, profits and more sales.”.

Data 147

Data Buyer Persona B2B Telemarketing 147

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. That won’t change. Let’s get into it! Keep reading.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. Less than 1% of cold calls result in a sale ( source ). Keep reading!

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 8, 2018

But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape. Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Lead scoring is the process or system used to rank the sales-readiness of each lead you generate. What if you could predict a customer’s next move before they even make the decision to do it?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52

Zoominfo

APRIL 23, 2018

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals.

Face-to-face 133

Face-to-face How To Negotiation Lead Rank 133

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. What is the reason for this change?

B2B 180

B2B Strategy Buyer Persona Marketing 180

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. Here’s the thing: in this ever-changing digital landscape, marketing and communication channels can work together like peanut butter and jelly. What do you do? How SEO and PR Work Together to Develop a Business.

Guidelines 189

Guidelines Media Channels Google 189

Zoominfo

OCTOBER 28, 2018

What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. If you’re still not sold on the power of technographics, here are five ways technographic data will change your business for the better.

Data 177

Data Eloqua Buyer Persona Demographics 177

Crunchbase

NOVEMBER 22, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. Sales organizations are still adjusting to changes that have upended the industry over the past 18 months. and these changes are happening across organizations, from the most junior employees to the most senior.

Hiring 96

Hiring Decision Maker Buyer Buyer Intent 96

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. This is great news for B2B businesses ready to tackle voice search. All recent Google algorithm changes indicate a move toward more advanced, adaptive search functionalities. In fact, 41% of U.S. adults use voice search on a daily basis ( source ).

Google 153

Google B2B Study Engineering 153

DiscoverOrg Sales

APRIL 16, 2019

It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield.

Enterprise 120

Enterprise Enterprise B2B Data 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

SEPTEMBER 16, 2018

In the modern recruiting landscape, talent mapping has three primary advantages: Fill talent gaps faster. If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions.

Hiring 203

Hiring Exercises Promotion Comparison 203

Hubspot Sales

MAY 4, 2020

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Social Selling 115

Social Selling LinkedIn Lead Rank Lead Scoring 115

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. 1. Market Intelligence.

Marketing 170

Marketing Social Media Advertising Advertising 170

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. 10 times the organic traffic of its competitor, Booking.com. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Smooth Sale

APRIL 12, 2019

Attract the Right Job or Clientele: NOTE: Ralph Wunsch, Web Publishing Consultant for WriteBrain, Contributor Techinasia, provides today’s Blog, 4 Ways Personalization Affects B2B Lead Generation. Ralph Wunsch is a web publishing consultant for Writebrain, a blog analytics tool. Build Relationships.

Lead Generation 79

Lead Generation Lead Rank B2B Lead Scoring 79