The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? A company in the Financial Services or Banking industry. We help them understand how buyers perceive products by interviewing customers who fit into our ICP. Field reps usually come from the same region and industry. Who have more than 10 employees.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Have you read any interesting articles related to your prospect’s industry?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Scale 52

LeadFuze

MAY 11, 2021

B2B sales means you’ll be trying to sell your product or service to an educated buyer such as a business owner, a purchasing manager, or an executive. This can be an educated buyer or someone looking to buy a product to make their life easier and less complicated. You can use a tool such as Eloqua to set up your customer journey map.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Rachael Rohn.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

OutboundView

SEPTEMBER 20, 2018

The most commonly used customer profiles often include descriptors like industry, revenue size, location, or employee count. We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? Buyer Personas. Who’s your buyer?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Additionally, publishing the results from original research can position your organization as an authority within your industry. The result? Social Media Management.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Additionally, publishing the results from original research can position your organization as an authority within your industry. The result?

B2B 130

B2B Tools Lead Rank Lead Scoring 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 120

Intent Data Strategy Hiring Marketo 120