Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. Mike Bosworth, who was affiliated with Xerox at that time, popularized this method and started licensing his technique in 1988.
Let's personalize your content