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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

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How to Maximize CRM Return on Investment

Pipeline

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. Create Case Studies To Demonstrate Value.

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How To Find The Right CRM Software For Your Business

Zendesk Sell

Searching for a CRM is a roller coaster of emotions. We’ve been involved in thousands of CRM evaluations and have learned a few things along the way. Bells and whistles are neat, but sometimes you don’t need all the extra flair to find the perfect CRM for you. First, check the company website for case studies.

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A Guide to Enterprise Lead Generation

Zoominfo

You Need A Lot Of Resources: Once you’ve won a deal, you need to make sure that you have the team and infrastructure in place to manage them effectively as a customer. Larger companies will need extensive onboarding and customer service to make sure things go smoothly. Why Do You Need An Enterprise Lead Gen Strategy?

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Your Top Business Development Questions Answered

Janek Performance Group

Start with your customers. Collect, review, and segment data from your CRM. Though they don’t say, it’s possible many have transitioned from other sales-related careers, such as customer service/support. A recent Janek poll revealed 83% of sales organizations utilize detailed buyer personas. 70% want better intent data.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Pipeliner

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. This multi-faceted approach caters to different learning styles and interests, making your service more accessible to a wider audience. This balance maximizes efficiency without sacrificing customer satisfaction.

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