Remove technical-presentations-engineering
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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. Not wanting to miss the opportunity to get our message in front of prospects and keep our lead-gen engine humming, we jumped on the opportunity to redirect our live event budget. It seemed like a good deal.

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Persuasive Selling Techniques Every Digital Agency Needs for Local Success

BuzzBoard

Articulate your experience and successes, provide case studies and testimonials, and consider highlighting any industry accreditations or certifications you possess. Avoid jargon or technical terms that may confuse or alienate your audience. Instead, focus on explaining complex concepts in a way that is accessible to all.

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17 Essential Sales Enablement Assets

Allego

Presentation Decks. This helps sellers present the features and benefits of your solution to the buyer and address general pain points and challenges. A product sheet describes the technical features and specifications of your product or service for buyers and serves as a reference point for sellers if they’re asked to explain them.

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What Is Complex Selling? [+Examples]

Hubspot Sales

For example, suppose you're selling technical software. The final decision-maker may be the Chief Engineering Officer, but that could change to the People Operations Executive if you’re selling a productivity service. For instance, you may want to include testimonials or case studies from other businesses you’ve successfully helped.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

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How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities

LeveragePoint

It should come as no surprise that these spreadsheets are viewed as too difficult for the average rep to understand or present. For effective use early in the sales cycle, Value Propositions should be designed as Flexible Case Studies. Case studies answer the question “what do you do for your customer?”

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How to Help Your Technical Sales Reps Be More Business-Minded

The Brooks Group

Some companies sell complex solutions that require sales reps to have an in-depth technical expertise. Also known as sales engineers, these technical sales reps are extremely knowledgeable on the details of a product or solution, but they’re not always the best at converting prospects into customers.

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