Smooth Sale

MARCH 6, 2024

Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? One of the most important ways is to ensure that you are securing your business’s data as well as you can. Encryption means that data is more challenging to read.

Data 110

Data Hiring Licensing Channels 110

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

The Pipeline

FEBRUARY 6, 2014

Because there is so much data available, and because communication is so easy, today’s buyer almost always seeks advice from a trusted friend or consumer source before making a purchase. And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples).

Channels 296

Channels Influencer Lead Rank Referrals 296

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Have you made your 2018 marketing plan yet?

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Sales and Marketing Management

FEBRUARY 2, 2018

The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Buyer Intent Beats Buyer Identity.

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. And who wouldn’t?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. What Is Big Data, Anyway?

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. As each team gathers data, it must share that information with the other.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Nutshell

DECEMBER 7, 2023

Keyword research is a routine part of online content creation. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. Download it today! With this tool, you can access up to 1.25

Research 62

Research Lead Rank Lead Scoring Tools 62

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

Research 233

Research B2B Tools Company 233

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Specifically, they should be using one that includes strategic email marketing. Desktop Website: 67.1% Desktop Website: 67.1%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Hubspot Sales

JANUARY 30, 2024

They prefer to gather information themselves before speaking to a human when researching a brand or product. Because of their self-led research, salespeople say buyers enter conversations with them more informed than ever. LinkedIn as ruler of the prospect research process. Why the change? LinkedIn had this title last year.

Trends 98

Trends Social Media Lead Rank Lead Scoring 98

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Channels 100

Channels Hiring Scale Video 100

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. For most organizations, the problems behind launching a sales funnel are central to data management.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. times as many total responses per company.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients.

Channels 119

Channels Data Inbound Enterprise 119

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? When it comes to ideal customer profiles (ICPs), you need more than just firmographic data. And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Yet marketers often struggle with this crucial step. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. The most prevalent barriers in the B2B space include internal precedents, siloing and incomplete data.

ROI 166

ROI Lead Rank Customer Marketing 166

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

SalesFuel

APRIL 5, 2024

Here are a few digital marketing techniques to help you and your client achieve this goal. Top Audiences Respond to These Top Digital Marketing Techniques Why Digital Ads? For starters, let’s discuss why your client should focus on digital marketing techniques. That category includes apps, social media, websites, etc.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Advertising Advertising 52

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Pipeliner

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Data 52

Data Government Analytics Comparison 52

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? At Demandbase, data wins every time. Have a great weekend.

Hiring 106

Hiring Marketing How To Intent Data 106