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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 101
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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Sales leaders in charge of new revenue growth have felt this change in their core. Teams that traditionally sold in person had to pivot to an inside sales model. Before this year, there was already a clear split in sales models. Offices have gone virtual. Instead, it was how teams used the tools that made the difference.

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How to Understand and Thrive in Digital Sales

Hubspot Sales

The landscape of sales has shifted radically over the past decade or so. While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. Leverage social media.

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Transforming Sales: With Data, Sales Process, Engagement, Playbooks & Continuous Innovation

SBI

VLAD: Recent studies show that businesses are actually doing a pretty good job in setting up their sales processes in the right way. Customers are being educated with a lot of content and guided through communication channels. Automation is used to improve sales reps’ performance, etc. Let’s talk money.

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When Inbound Marketing Isn’t Enough

SugarCRM

Instead, they want to educate themselves and establish natural, trusting relationships with companies before they make a purchase. That’s because, at a time when seemingly everyone is doing inbound marketing, channels like search and social media are becoming extremely noisy. Inside Sales (aka Sales/Business/Market Development).

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A Conversation With Dionne Mischler: How to Host the Ultimate Sales Kick Off

Costello

Dionne Mischler, CEO & Founder, Inside Sales by Design. When it comes to invaluable sales training resources, there’s nothing that quite compares to the Sales Kick Off (SKO). What we see work really well is a staggered, fresh approach to content and education.