Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Build your channel.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Autoklose

MARCH 11, 2024

Organize an Online Conference, Webinar, or an Industry Meetup 2. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. Despite having some really good elements, it requires some polishing that will result in higher Google rankings and more qualified traffic.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. Of course, these should include a mix of channels and be spaced over time. Lead response time shows the effectiveness of communication channels and responsiveness. Monthly lead value is often inconsistent for hybrid teams.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

No More Cold Calling

AUGUST 19, 2014

He writes: A few years back I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. Scott said something on that webinar I’ve repeated (always with attribution!) LinkedIn and other social media channels are fantastic tools for beginning conversations and new relationships.

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Build your channel.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

JANUARY 15, 2021

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. Not all content is created equal.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 10, 2019

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. They recognize every channel and piece of marketing content a prospect interacts with. . It’s also easy to credit the webinar they attended right before conversion.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. The solution? Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 71

Media Company Distribution How To 71

Hubspot Sales

FEBRUARY 14, 2024

Ackerman says, “I know brands that have their own Facebook groups or discord channels for their top fans. A channel such as this has additional benefits for marketing. What I like: A direct channel to speak with your audience builds and nurtures connections. Ackerman recommends using her F.A.N. It‘s a technical process.

Data 87

Data Segment Email Marketing Webinar Metrics 87

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm.

Examples 130

Examples B2B Marketing Inbound 130

Sales Hacker

APRIL 13, 2020

Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. The webinar will end with a panel discussion.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Appbuddy

FEBRUARY 2, 2023

We asked our State of Email Live webinar attendees about their email performance Black Friday through Cyber Monday 2022. It’s widely considered to be one of the most reliable, cost-effective marketing channels. Finances Online reported that email beats all other channels for generating marketing ROI.

Paid Content 52

Paid Content Trends Microsoft Email Marketing 52

Increase Sales

JULY 2, 2016

Through Google alerts to RSS feeds to webinars to LinkedIn Pulse or Linked In Updates, there are a plethora of education channels to support forward thinking salespeople. Credit: www.picjumbo.com. By scheduling 30-60 minutes each day, any salesperson can begin to stay more knowledgeable.

Education 104

Education Lead Rank Lead Scoring Webinar Metrics 104

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Salesmate

JULY 8, 2020

They are: Basic Targeting: understanding who you are targeting and where you can find leads Sales Channels: determining which is the most effective sales channel to acquire leads Conversion Rate Optimization: improving the messaging you use and your approach to push more potential leads into your sales pipeline. Meeting Prospects.

Pipeline 126

Pipeline Top of Funnel Negotiation Proposal 126

BuzzBoard

FEBRUARY 23, 2024

Such a plan serves as a guiding blueprint, delineating key components including the target customer profile, appropriate channels for reaching the audience, budget allocation, tracking, and analysis. Reference: Google’s Digital Marketing Guidebook. Attend our next webinar to reacquaint yourself with the future of marketing.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Salesmate

MAY 12, 2020

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. In the light of COVID19 lockdown , although you can’t attend physical gatherings now, you can look for online webinars or meet-ups. Use multiple channels for advertisements. Create KPIs and track your progress.

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Highspot

JANUARY 14, 2024

Many customers have preferred digital channels, prompting companies to incorporate them into their sales practices. Engage customers effectively: Use digital channels to create compelling, personal human connections with customers. Sales reps can curate content like webinars and case studies to showcase expertise.

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Fill the Funnel

MARCH 17, 2014

Once you have this converted to video, upload it to your company YouTube channel that has been customized to reflect the message you want to convey and compliment your website and other online presence. Here is a Jump-Start Guide to creating your YouTube Channel if you need some help.

Top of Funnel 117

Top of Funnel Customer Webinar Metrics Social Media 117

SocialSellinator

AUGUST 10, 2023

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. That’s where growth-driven digital marketing services come in.

Paid Content 80

Paid Content Webinar Metrics Strategy Marketing 80

Hubspot Sales

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce? Start with these criteria.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Hubspot Sales

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Asking questions that have answers that can’t be found through a simple Google search will help you leave an impression on the consultant. Image Source 1. Follow up with people.

Networking 88

Networking How To Ideal Customer Profile Referrals 88

Pipeliner

MARCH 18, 2021

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. Head on over to Google Keyword Planner and plug in your basic keywords. Blogging, email newsletters, informational webinars , and videos are all great ways to share what you know.

Promotion 98

Promotion Social Media eBook Comparison 98

Sales Evangelist

JULY 14, 2020

If you don’t know how to find this tool, you can check out this episode on our YouTube channel, episode 1316.) By the way, we’re doing a webinar next week. Reach him via these channels: LinkedIn , Instagram , Twitter , and Facebook about any sales concerns. How are you doing? I loved your post recently about _.

LinkedIn 52

LinkedIn Webinar Metrics Lead Rank Lead Scoring 52

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? Topics and discussion channels include: Sales management. Why we love it: Each B2B sales article, podcast, webinar, and discussion is designed to support and elevate the sales profession.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Close.io

APRIL 3, 2020

What do google search query trends reveal about the changes in how we work? What's most fascinating is the increased interest in online webinars. Want expert advice on how to use video calling as a channel for sales? That's where video comes in. ZOOM FTW ?. The global pandemic is changing the way we sell, work, and communicate.

Hiring 72

Hiring Face-to-face Trends Webinar Metrics 72

The Digital Sales Institute

JUNE 30, 2022

This is especially true because YouTube is the second most popular search engine, after Google. If you already own a Google Ads account, advertising on YouTube is straightforward. Since Google owns YouTube, you can create ads and target audiences directly from Google Ads!

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Vengreso

MAY 16, 2019

Apple Podcasts | Stitcher | Google Play | Google Podcasts. That’s why sellers have to be smart in the ways they engage with buyers (the particular channels within your Omnichannel approach) and how they do it (with personalization). WEBINAR: Entering The Mind Of The Marketing Executive Buyer. LinkedIn InMail. On Facebook.

Social Media 104

Social Media Google LinkedIn Media 104

The Sales Developers

NOVEMBER 18, 2019

In this webinar we shared 4 hacks we use to eliminate wasted sales effort across our SDR team that you can deploy for yourself and your team. Here is the Google Sheet we shared in the recording. . Hack #4: Build real-time channel validation into your lead flow. Create dynamic lists populated with common lead types for every rep.

Hiring 49

Hiring Top of Funnel Webinar Metrics Channels 49

BuzzBoard

FEBRUARY 8, 2024

Email marketing enables direct communication with prospective customers like no other channel. You can implement strategies such as offering a free eBook, webinar, or discount coupon to incentivize clients to opt-in. By delivering a message directly to a person’s inbox, it improves visibility and enhances interaction potential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

PandaDoc

JULY 6, 2021

While email automation, social selling, hosting webinars , and demos are activities that sales teams do hand-in-hand with marketing teams, there are certain automations that need to be in place internally. Multi-channel automation campaigns. Whoever said sales is all about tracking customer behavior is right in a way. Wrapping up.

Opportunity 52

Opportunity B2B Lead Rank Lead Scoring 52

Sales Hacker

FEBRUARY 15, 2018

Director, SMB Sales, Google Cloud. Enterprise Sales Development – Using A Multi-Channel Approach – Leveraging Cold Calling, Cold Emailing, Outbound & Inbound Channels, Intimate Events, Texting and Video. Jaimie Buss – VP of Sales (Americas), Zendesk. Ran Xiao – Dir. of Sales & Customer Ops, Zendesk.

Top of Funnel 66

Top of Funnel Revenue Marketing Marketo 66

LeadBoxer

OCTOBER 18, 2020

Webinars You can start creating video content by hosting live and recorded webinars. Create a content calendar where you can schedule out topics as well as dates and times when the webinar will go live. Then, send people emails asking them to sign up for the webinar, and promote it on your social media channels.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Sales Hacker

MARCH 18, 2020

Create a response team that would assist you in monitoring your sales channels, your employees’ welfare, and contingency plan. As you can see, not only do digital channels allow you to adjust your business and keep your demand at acceptable levels, they also help you discover efficient ways to nurture new relationships.

B2B 134

B2B Tourism Face-to-face Skype 134

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager. Take Slack, for example.

Commission 112

Commission Referrals Hubspot Marketo 112