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Fuel Growth Podcast: Succeeding with Channel-Led Growth

SugarCRM

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

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Syncing Success: The Power of Marketing and Sales Alignment

SugarCRM

You might think that passing nurtured leads from the marketing department to the sales department is the only time these two groups interact. Get the two teams together and review every touchpoint a lead has with your company, across departments and channels, in chronological order. But times have changed.

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Content Marketing Channels

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Content Marketing Channels appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Why Partner With SalesFUSION. one_half_last valign="middle"].

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Building a Prospect List

SugarCRM

Do they have a customer service channel? Powered by a database that contains information on millions of companies, Hoovers offers a powerful segmentation and list building tool that allows users to choose highly-targeted criteria and find their ideal prospect information within that group. What are the Big Players in Each Space?

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3 Ways Growth Leaders Can Use GTM Technology to Their Advantage

SugarCRM

McKinsey states that 30% of GTM activities can be automated and that Their analysis also shows that Marketing and Sales are a part of the four functional groups that, all together, will reap an estimated 75% of that impact, leading to an overall generative AI-attributed increase in sales productivity by about 3-5%.

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How to Make CRM Match Your Business Perfectly

SugarCRM

Make sure you communicate in different formats (email, video, intranet site/web page) because people tend to tune out some channels. Managers are the key group to focus on if you want to make changes and roll out a new system. Don’t be afraid to think outside the box and find ways to make it different and grab their attention.

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When Inbound Marketing Isn’t Enough

SugarCRM

That’s because, at a time when seemingly everyone is doing inbound marketing, channels like search and social media are becoming extremely noisy. The post When Inbound Marketing Isn’t Enough appeared first on SugarCRM. Increased lead and opportunity generation. and dovetailing those efforts with strong outbound marketing activities.

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