article thumbnail

How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

article thumbnail

How to Bounce Back from a Summer Slump [Data + Tips]

Hubspot Sales

Prospects are on vacation. Industries with the slowest growth were Construction and Financial Activities. The industries that saw the largest dips in traffic were Construction (-12%), Financial Activities (-11%), and Manufacturing (-7.2%). Prospect, prospect, prospect. Calls go unanswered. Web Traffic.

Data 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior. Campaign construction and tracking. Well, a lot of it boils down to locking in on the right prospects. Campaign Construction and Tracking. Lead scoring resources.

Benefit 88
article thumbnail

Maximize Your Trade Show Success And Business Growth

Smooth Sale

Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives. Stock up on essential marketing collateral such as business cards, brochures, and promotional items. Our guest blog offers insights on maximizing trade show success and business growth.

article thumbnail

Mindtickle’s New Features and Enhancements for Fall 2023: All Those in Favor, Say “AI”

Mindtickle

Ensure teams are successful in every prospect or customer interaction by getting them timely answers to their questions using Copilot’s generative AI. Role-based home pages allow for precise content targeting, ensuring reps access the most relevant training and collateral suited to their roles or based on sales stages. Schedule a demo.

Scale 52
article thumbnail

5 Essential Components of a Sales Development Process

Hubspot Sales

At the same time, your sales time is not feeling the effects of their efforts and are spending more time prospecting when they should be closing. Sales development is the process of warming up leads or prospects and readying them for the eventual buying decision. A complete sales process includes the following steps: Prospecting.

Lead Rank 102
article thumbnail

7 Marketing KPIs to Keep in Mind When Aligning With Your Marketing Team

Hubspot Sales

It's a way to ensure that your messaging, promotion, and outreach are in sync across the different facets of your organization — a means of keeping everyone on the same page to leverage a common, integrated approach internally and project cohesion to prospects.

Lead Rank 133