Understanding the Sales Force

SEPTEMBER 18, 2023

One major key to success in sales is a salesperson’s ability to reach decision makers. Salespeople who reach THE decision maker are 341% more likely to close the business than those who fail to reach the decision maker. However, working with them also lengthens the sales process.

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Decision Maker Insurance Insurance Call-back 193

Understanding the Sales Force

MARCH 13, 2024

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. That a company would prioritize price over mission critical components or kits is disgraceful, but what if it wasn’t company policy?

Decision Maker 193

Decision Maker Data Hiring Proposal 193

eGrabber

MAY 12, 2021

LinkedIn is one of the best places to find decision makers in your targeted companies. You can find them based on industry, geography, company size, function and so on. The Fastest Way to Reach Decision Makers in your Target Companie s Try for Free. Challenges to Reach Decision Makers.

Decision Maker 93

Decision Maker Channels Revelation Lead Generation 93

Hubspot Sales

JUNE 18, 2019

You might sell a product that genuinely makes conducting business easier, but this doesn't grant you a simple sales process. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be. However, I still have to defend these facts to numerous stakeholders in order to gain each sale.

Decision Maker 125

Decision Maker Sales Process Strategy Lead Rank 125

eGrabber

MARCH 24, 2021

C-Level decision-makers from B2B companies greatly influence the buying decision. If you are selling products or services to B2B companies then, it is important to influence C-Level decision-makers which is the key to sales strategy. Target high – probability accounts / companies.

Decision Maker 52

Decision Maker B2B Demand Generation Targets Company 52

The Pipeline

JULY 23, 2015

The answer I get is “the decision maker”. Now I have used a lot of different directories and databases, and they all give a title, not role in decision. But let’s say they did, the real question is what happens when you speak to that decision maker. It is all very product and sales centric.

Decision Maker 120

Decision Maker Objections Case Study Face-to-face 120

MTD Sales Training

AUGUST 18, 2016

We concentrate on what our products will produce for them, how they will make them more competitive in the market place, the profitability they will bring or the increased productivity that they will gain. But there is also something that should be highlighted on top of all these company benefits, and it is often left out. Yes, you!”.

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Decision Maker Benefit Buyer Up-Sell 120

SBI

FEBRUARY 22, 2018

With the unemployment rate at a 17-year low, and companies planning to accelerate hiring plans, opportunities for career growth and advancement will be bountiful. While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Who’s the right decision-maker now?

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Decision Maker Closing Prospecting Top of Funnel 139

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Decision Maker 103

Decision Maker Pharmaceuticals Salary Travel 103

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Mereo

JULY 14, 2022

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite. .”

Decision Maker 87

Decision Maker ACT ROI How To 87

Mereo

APRIL 6, 2023

And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital. The Edelman and LinkedIn report discovered B2B decision makers actually read your thought leadership — and are influenced by it (if done well).

Decision Maker 36

Decision Maker Lead Rank Lead Scoring B2B 36

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. Some are written by marketing experts. I am concerned about the subjects being curated for sales and sales leadership professionals. Absolutely.

Sales Leadership 203

Sales Leadership Hiring How To Account Based Marketing 203

No More Cold Calling

OCTOBER 1, 2021

I’m embarrassed by the bad sales behavior that blasts us every day. Obviously, I’ve never been a fan of cold calling, but now the uninvited sales pitches are multichannel. LinkedIn invitations to connect from people who immediately send you a sales pitch. Companies are betting on quantity. Rude, rude, rude sales behavior.

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. The Covid crisis was short lived as most selling transitioned to virtual and most companies that weren’t directly impacted continued to buy. This is a great time to upgrade your sales team.

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Hiring Discount Decision Maker Call-back 182

Lead411

FEBRUARY 22, 2024

Top 5 Company Enrichment API Tools in 2024 Here are the Top 5 Best Company Enrichment API’s for your CRM Lead411 Clearbit Zoominfo Demandbase FullContact If you want to make it in the fast-paced sales and marketing industry, you need access to precise and current corporate information.

Tools 52

Tools Company Real Estate Ideal Customer Profile 52

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales 2.0

OCTOBER 25, 2021

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. Improving even one of these areas could take their sales to the next level. Sales process efficiency. Sales time sucks. Sales management.

Territories 396

Territories Compensation Scale Decision Maker 396

Understanding the Sales Force

MAY 30, 2023

There are simple, easy, fast and powerful solutions for sales problems too. Salespeople aren’t prospecting as required because sales managers are not holding them accountable. Salespeople aren’t prospecting as required because sales managers are not holding them accountable. See my examples below. Hire hunters.

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Decision Maker Hiring Proposal Sales Cycle 156

Sales and Marketing Management

MARCH 16, 2018

Author: Kevin McGirl, President, sales-i The supply chain is the engine of the global economy. When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles.

B2B 195

B2B Company Hiring Discount 195

Sales Evangelist

SEPTEMBER 11, 2020

How to Reach Executive Decision Makers, and Why They are Listening Right Now In previous episodes, we’ve covered that sales reps have to touch base with several people within their industry, especially the executive decision-makers. What are the shifts you are making as a company?

Decision Maker 59

Decision Maker How To Face-to-face LinkedIn 59

Sales and Marketing Management

DECEMBER 21, 2022

Rob Mitchell, CEO of FT Longitude, a marketing services division of the Financial Times, offers four ways that B2B companies can use their thought leadership to connect emotionally with their audience. Remember that your prospects are people, not just decision-makers. Senior executives are not robots.

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Decision Maker B2B Prospecting Marketing 185

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

The Center for Sales Strategy

MAY 14, 2024

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. We do really well as a sales team when we have an opportunity to tell our story. This statistic includes efforts to call into all sizes of companies and levels of target contacts.

Social Selling 79

Social Selling Cold Calling Decision Maker Outbound 79

Sales Evangelist

MARCH 8, 2019

Sometimes sales professionals get it backward, and they fail to understand the need to worry more about your champion than your decision maker. Today Garrett Mehrguth talks to us about the importance of your champion in your sales deals, and why we shouldn't lose sight of his importance.

Decision Maker 69

Decision Maker Referrals Hiring Retention 69

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

SBI Growth

JULY 21, 2013

The sales field is suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools.

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Marketing Top of Funnel Decision Maker Infusion 335

MTD Sales Training

MARCH 6, 2012

As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different!

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LinkedIn Networking Decision Maker Company 262

Zoominfo

JUNE 26, 2020

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite. .”

Decision Maker 52

Decision Maker ACT ROI How To 52

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite. .”

Decision Maker 52

Decision Maker ACT ROI How To 52

Alice Heiman

SEPTEMBER 13, 2023

If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Luckily, you’ll get plenty of ideas and inspiration in this Encore Episode on the Sales Talk for CEOs podcast. My guest for this interview is Pouyan Salehi, CEO of Scratchpad , a workspace designed specifically for sales and revenue teams.

Marketing 88

Marketing Decision Maker Outbound Software 88

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.

Quota 296

Quota Channels Decision Maker Cold Calling 296

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading!

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Data Sales Process B2B Company 193