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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

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In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

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The Importance of Identifying an Ideal Customer Profile for Small Business Outreach Digital marketing agencies that sell to small and local businesses require an ideal customer profile for impactful small business outreach. This represents your perfect customer, as identified through market research and data from existing clients.

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Social Media Marketing Strategies to Win Digital Marketing Contracts with Local Business

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Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

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Land the Big Fish: How Digital Marketing Agencies Can Leverage Account-Based Marketing (ABM)

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Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

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Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

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An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

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Key Elements of a Digital Marketing Plan for Local Businesses

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Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.