Remove Conversion Remove Demand Generation Remove Software Remove Vendor
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Sales Automation.

article thumbnail

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. The first is to not target anyone specifically, which is cheaper but results in lower conversion rates.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

The best way here is to opt for reliable logistics CRM software with lead management features. Identify and Target Key Accounts To ensure quality lead generation, you need to identify companies who will genuinely be interested in your services. Related: How To Write Sales Emails With AI In Sales CRM Software 5.

article thumbnail

How to Get the Most Out of Your Search Ad Budget

Zoominfo

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. If you’re targeting prospects who have completed demos that are searching for “ABM software vendors,” then you really want to consider overbidding.

Lead Rank 130
article thumbnail

Your 2014 Marketing Budget Roadmap

SBI Growth

Get it wrong and you’ll have a painful conversation with the CEO to look forward to. Most of the time, the only participants are other vendors. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries.

article thumbnail

How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies.

Siebel 59