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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? This guide shares seven ways to creatively increase online sales while keeping your profit margins unharmed.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Marketers do this by using tools like website analytics, email marketing software, or social media analytics. Email marketing software: With email marketing software like Nutshell Marketing , businesses can track email campaign analytics in real-time and use reporting features to measure campaign success.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Google Webmasters. 6. MarketingExperiments.

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Featured Video: A T-Shirt Design Mistake that Kills Your Sales.

Channels 100
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Understanding Customer Behavior and Preferences

Nutshell

While Nutshell isn’t capable of the art of mind-reading, we are well-versed in understanding customer behavior and preferences, and that’s kind of the same thing, right? Keep reading to learn more about customer behavior and preferences and how to identify both with data analysis and your CRM. What are customer preferences?