Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130

Data Scale Lead Rank Marketing 130

BuzzBoard

MARCH 6, 2024

Exploring the Cost of Customized Digital Marketing for Small Businesses Small businesses must determine the right investment for their marketing strategies. Customized digital marketing provides affordable and effective avenues to amplify their online presence. But, what does it cost for small businesses?

Small Business 52

Small Business Small Business ROI Marketing 52

Cincom Smart Selling

MAY 3, 2024

Manually creating customized communication documents like quotes, invoices, contracts, and reports is an inefficient process prone to human error. Solutions like Cincom’s Eloquence CCM empower users to effectively manage high-volume customer communications across both digital and traditional channels. What Is Document Automation?

Tools 48

Tools Scale Policies Enterprise 48

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Media 87

Media Intent Signal Marketing Distribution 87

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Distribution Pricing Journal

OCTOBER 3, 2023

Experienced profit leaders in distribution know that this doesn’t always mean looking for ways to raise prices. Increasing the volume of purchasing for individual customers is a great strategy for boosting frequency, profitability and adding to your bottom line. We’re always looking for ways to drive profitability.

Distribution 52

Distribution Customer Discount Segment 52

Sales Management Plus -- SMP

MARCH 5, 2024

Distribution is exceptionally competitive, and finding ways to maximize your sales opportunities can help you with that competitive edge. You can use the Customer Product Mix Sheet within SMP’s Dashboards to help make this easier on you and your team. Upselling isn’t about pushing products.

Customer 52

Customer Distribution Analysis Discount 52

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. Why is customer onboarding essential?

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. And who wouldn’t? What Are Buyer Personas? Check it out!

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Distribution Pricing Journal

SEPTEMBER 21, 2023

Can you reduce price to attract new customers? Understanding Price Reduction Discounting is a familiar tactic when trying to win large jobs in distribution. So, on the surface, the main goal is to attract new customers and new purchases by providing buyers with a higher perceived value.

Discount 52

Discount Distribution Customer Tourism 52

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Martin highlighted the importance of actively listening to customer feedback.

Marketing 64

Marketing Churn Social Media Promotion 64

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales Management Plus -- SMP

NOVEMBER 6, 2023

Price and location are important, but most customers choose to work with the distributor who gives them better service. Your customers rely on you for special stock, custom solutions, delivery options, training and other unique services. Customers that get their questions answered are more likely to return for future business.

Data 52

Data Ideal Customer Profile Customer Distribution 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

SugarCRM

APRIL 16, 2024

As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. These bottlenecks can negatively impact the bottom line, from fluctuating demand and inventory mismanageme nt, t o logistical inefficiencies and customer service issues. We’ll cover the topic below.

Distribution 26

Distribution CRM Transportation Forecasting 26

DiscoverOrg Sales

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. You can’t market to everyone. What is an Ideal Customer Profile?

Ideal Customer Profile 150

Ideal Customer Profile Lead Rank Lead Scoring Customer 150

Act!

FEBRUARY 28, 2024

What happens when businesses stop listening to their customers ? The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. What is a customer feedback loop and why is it important? Better competitors replace them.

Customer 52

Customer Analysis ACT Incentives 52

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

BrainShark

MARCH 29, 2022

The right customer service training software can help you onboard agents faster, track their learning progress, and ensure they always have access to relevant information for resolving client issues quickly. There’s no way to evaluate how agents will use the training information when talking to customers. Articulate. Brainshark.

Customer Service 62

Customer Service Ideal Customer Profile Software Software 62

Smooth Sale

FEBRUARY 9, 2024

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

Small Business 78

Small Business Small Business Strategy Social Media 78

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem? Today’s buyers are different.

Distribution 85

Distribution Channels Sales Enablement Enterprise 85

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Salesmate

MAY 31, 2021

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? What is marketing automation?

Email Marketing 105

Email Marketing Marketing Lead Rank Lead Scoring 105

Partners in Excellence

JANUARY 24, 2024

A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can ask it to look at certain industries/markets, or types of companies. The LLMs will provide ideas, insights.

Distribution 111

Distribution Lead Rank Face-to-face Analysis 111

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Nutshell

JULY 16, 2021

Though often seen strictly as software that helps your sales team keep track of their deals, CRMs can actually be used as collaborative tools for an entire organization. Your sales team can see which new leads have already engaged with your marketing team’s efforts, so they’re able to direct their focus on their warmest leads.

CRM 118

CRM Tools Closing How To 118

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. You can’t market to everyone. You can’t market to everyone. What is an Ideal Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100

BuzzBoard

MARCH 6, 2024

Assessing the Hype: Understanding the Latest Innovations in Digital Marketing Navigating the hype around the latest innovations in digital marketing can be a challenge. The landscape continually evolves, with new marketing tools appearing daily. One trend attracting significant attention is data-driven marketing.

Marketing 52

Marketing Trends Analytics Campaigns 52