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Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

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A look into the Email Marketing Industry in 2024… Are you prepared?

Connext Digital

In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. The email marketing landscape has notable transformations this year to keep an eye on.

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article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

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13 Reasons for Low Email Marketing Response Rates in Sales

Pipeline

What defines the success of your email marketing? While those two are important metrics, email response rates offer the most direct measure of your campaign’s success. Unfortunately, outbound email campaigns often fail to generate the desired response rate. For example, you sent 200 emails and received 20 replies.

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Email Marketing Metrics That Matter in 2022

Connext Digital

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI. Like all aspects of email marketing, these metrics change over time.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.