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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before.

B2B 207
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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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Multi-Purposed Projects

Adaptive Business Services

I recently decided to create an accompanying eBook to go along with my Nimble training. Training and eBooks yield multiple assets Over the past several years, I have created two eBooks and published two books. My first eBook was called “Focused Social Selling”. Master Networker also became a slide show and a webinar.

eBook 71
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SalesTech Video Review: @Brainshark

SBI

Resources All Awards & Recognition Blog Article Brief eBook ebooks & Guides Funding & Acquisitions Industry News Interview Report Video Video Reviews Webinars. Brainshark is a data-driven sales readiness platform. Nancy Nardin, Smart Selling Tools. More Brainshark Resources. Skills Development. Video Reviews.

Video 128
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Going Beyond With Learning Analytics

Speaker: Amit Garg, CEO and Founder at Upside Learning Solutions & David Wentworth, Principal Learning Analyst at Brandon Hall Group

In this webinar, Amit Garg, Founder & CEO of Upside Learning, and David Wentworth, Principal Learning Analyst at Brandon Hall Group, will share methods and strategies to get you started with Learning Analytics. They will also share parts of Brandon Hall's upcoming eBook, "Real Learning Measurement: Go Beyond Checking the Box.".

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

There is no other branding or self-promotion beyond a link to a free eBook below the video and Gavin’s name (highlighted in yellow, below). Companies use webinars to educate prospects, showcase their expertise and get leads. Webinars can be hosted on a company’s website or on a third-party site such as Zoho, GoToMeeting or Zoom.

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How to Warm Up Your Leads Without Being Annoying

Autoklose

Organize an Online Conference, Webinar, or an Industry Meetup 2. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. Such an aggressive approach often backfires, leading to lost opportunities and potential clients who are turned off by the pressure.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. In this exclusive webinar, you’ll hear B2B expert Howard J. In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle. What criteria should influence the choice of tactics and KPIs?