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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. More than ever before, the new reality of sales must rely on marketing to a higher extent. Reaching More Educated Buyers.

Education 330
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220
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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc. Go check it out!

Channels 100
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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. From training and education to average salaries and expected job growth, here’s what you need to know before getting into digital consulting.

Salary 118
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Now More Than Ever: Personal Presentation Tips for the Digital Age

Sales and Marketing Management

Kalan Over five years ago, I shared my personal presentation tips in a three-part series published in the online edition of “The Journal of Sales and Marketing Management.” Good readers make good communicators and good communicators make superior sales and marketing professionals. Author: Marc H.

Education 201
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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.