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Want to increase sales?

The Pipeline

I am proposing that you make it safe to miss a sales target. What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run.

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Costs to Include in Your Financial Summary

Selling Energy

As I’m sure most of you know if you read my blog regularly, compelling (and accurate) financial analysis is a key component in selling energy solutions effectively. Most people would probably agree that it’s the accurate cost/benefit analysis of a proposed investment. So, what exactly is financial analysis?

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Put Yourself into Your Prospect's Shoes

Selling Energy

There is no universal sales strategy that works across the board, so you need to figure out exactly what each prospect cares most about and work that angle into your proposal. It may sound simple, but one of the best strategies for determining the ideal sales approach for a given prospect is to get into their shoes. So, how do you do this?

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Risk vs. Certainty

Selling Energy

There is no universal sales strategy that works across the board, so you need to figure out exactly what each prospect cares most about and work that angle into your proposal. It may sound simple, but one of the best strategies for determining the ideal sales approach for a given prospect is to step into their shoes. So, how do you do this?

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A Map to Guide the Way

Selling Energy

One of the most valuable things you can do before approaching a new organization with a proposal is to determine exactly what you should say to each stakeholder and in what order you should approach them – perhaps most importantly who should be approached first.

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Rebate and Incentive Tips, Part Two

Selling Energy

The utilities granting the incentives required plenty of project data, including the exact lighting equipment proposed, the resulting lighting power density, etc.

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Put Yourself into Your Prospect’s Shoes

Selling Energy

There is no universal sales strategy that works across the board, so you need to figure out exactly what each prospect cares most about and work that angle into your proposal. It may sound simple, but one of the best strategies for determining the ideal sales approach for a given prospect is to get into their shoes. So, how do you do this?