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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. Bureau of Labor Statistics ).

Promotion 232
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Why All Digital Marketers Should Learn to Code

Zoominfo

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246
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The Promotion Gap for Women: Yes, It Still Exists

Zoominfo

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics.

Promotion 162
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The 8 best CRMs for marketing

Nutshell

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. When people refer to CRM, they’re usually referencing the software. What is CRM?

Marketing 171
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Creating Compensation Plans for Sales Engineers

The Spiff Blog

If you’re currently creating sales comp plans for the new year and are struggling to come up with compensation plans for your sales engineers, you’re not alone. The best sales engineers are technically-minded like an engineer, forward-thinking like a product manager, and have the selling chops of an AE.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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Discover the Best Quote Software For Your Business Needs

Cincom Smart Selling

Discover the Best Quote Software For Your Business Needs If your business is centered on selling complex products and solutions, then finding the right quote software can be a game-changing factor that not only enhances your customer experience, but also streamlines your entire quoting process.