Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Allego

FEBRUARY 22, 2021

If you work in sales or marketing, chances are you’ve recently heard the term sales enablement. There is a greater need for sales teams to be flexible and responsive and to align more closely with their marketing teams. 4 Sales Communications / Marketing Alignment. Are marketing and sales on the same page? 5 Coaching.

Exact 93

Exact Sales Enablement Hiring Face-to-face 93

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130

Analysis Marketing Vendor How To 130

Salesmate

JANUARY 19, 2021

Enterprise sales was a distant idea to me. And writing an article on it, almost an impossible task for an enterprise newbie like myself. And so I decided to consult my friend Jay, an enterprise sales expert. How do you manage to excel at Enterprise Sales, Jay?” This is how I make the best out of Enterprise sales–”.

Scale 124

Scale Enterprise Enterprise How To 124

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Sales Hacker

FEBRUARY 12, 2021

An enterprise-level company deals with more complexity in its internal processes, has to manage more people and roles, and needs more data to make informed decisions. At this point, a business needs to look for an enterprise solution that can support its growth. What is an enterprise CRM software? Enterprise CRM vs. SMB CRM.

Enterprise 84

Enterprise Enterprise CRM NetSuite 84

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Sales Hacker

OCTOBER 16, 2020

Prospecting in the enterprise environment is just different. Enterprise is generally behind the times and slow to move on new ideas. On the flip side, however, the Enterprise segment offers a vast number of decision makers to go after, and, as we all know, there is a big payoff if you can win the deal. Shifting your mental game.

Enterprise 104

Enterprise Enterprise Prospecting Cold Calling 104

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

DiscoverOrg Sales

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. Grab our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. Sales intelligence.

Account Based Marketing 145

Account Based Marketing Marketing Lead Rank Lead Scoring 145

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

SBI

OCTOBER 28, 2020

Mediafly Acquires Presentify to Transform Marketing and Sales Content. To get the most out of a sales enablement platform, sales and marketing teams must transform ordinary content that is static and boring to extraordinary stories that visually stand-out.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

Ideal Customer Profile 88

Ideal Customer Profile Hiring Scale Strategy 88

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. And, even big enterprises are taking heed. It’s different from social media marketing. Marketing targets many. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

BuzzBoard

MARCH 8, 2024

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

Small Business 52

Small Business Small Business Marketing Customer 52

Close.io

OCTOBER 8, 2019

Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. As a tiny startup, we were excited and terrified at the same time, thinking: “Wow, we’ve been struggling for so long to get traction in the end consumer space… maybe the way to grow this business is to go and sell it to the enterprise.

Oracle 53

Oracle Enterprise Enterprise Google 53

Pipeliner

MAY 19, 2020

Whether you are operating a small or medium enterprise in your locality, you have to maximize the use of digital tools to get sales. One of the most effective tools there is e-mail marketing where you plot the way you interact with your mail list subscribers so that they will be encouraged to buy your product. THE NITTY GRITTY.

Email Marketing 98

Email Marketing SME Marketing Hiring 98

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Emissary

OCTOBER 1, 2020

” Meaning better than the typical enterprise sales cycle. 2020 surely left a mark on enterprise sales and marketing: huge hits to pipeline, prolonged sales cycles, and heightened expectations from newly pressured buyers. Yes, you read that correctly. We said “the best.”

Sales Cycle 52

Sales Cycle Enterprise Enterprise Face-to-face 52

Sales and Marketing Management

AUGUST 28, 2020

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. Further, buyers want to see exact product tackling true-to-life pain points. Accelerate With the Cloud.

Software 177

Software Software Skype Scale 177

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. Author: Jennifer Tomlinson Consumer choice has never been greater. Clearing the Field.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Sales Hacker

APRIL 6, 2020

In this article, you’ll learn how to use the freemium model to book more enterprise meetings. Leveraging the Freemium Model to Book More Enterprise Meetings. In addition to acting as a great conversion tool for marketing, the freemium model generates a wealth of intent data just waiting to be harnessed by the intrepid sales rep.

Intent Data 75

Intent Data Lead Rank Intent Enterprise 75

Sales Hacker

MAY 23, 2019

Is It Possible to Shorten the Enterprise Sales Cycle? That’s especially true in enterprise deals. Keep reading to learn 8 key tactics to effectively shorten the enterprise sales cycle and manage the close on time. Then Carter, one of our enterprise reps, took a different approach to work his accounts. Reps come and go.

Sales Cycle 67

Sales Cycle Enterprise Enterprise Decision Maker 67

DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. Total Addressable Market (TAM) is the total available opportunity for your product or services. What is Total Addressable Market?

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

Sales and Marketing Management

MAY 26, 2020

Sales organizations and teams that embrace diversity have a more solid footing in the market, achieve higher customer and employee retention and earn more wins. More inclusive and diverse workforces better understand the customer and have a higher chance to outperform the competition.

Lead Rank 227

Lead Rank Lead Scoring Scale Retention 227

Alice Heiman

DECEMBER 19, 2023

Sales Team Optimization: Gain insights into assembling a sales force that resonates with your company’s mission and market needs. Imagine harnessing the power of 140 million credit card swipes to reshape your business strategy. This allows for seamless, privacy-centric, data access at an unprecedented scale.

Data 75

Data Scale Consumer Sales Qualified Lead 75

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

Nutshell

DECEMBER 20, 2023

Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead. Audit Log A new feature for those on Nutshell Enterprise plans, Audit Log gives administrators even greater visibility into their team’s actions in Nutshell.

CRM 71

CRM Enterprise Enterprise Report 71

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. Which is exactly what we wanted.

Intent 118

Intent Marketing Scale ACT 118

Nutshell

DECEMBER 20, 2023

Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead. Audit Log A new feature for those on Nutshell Enterprise plans, Audit Log gives administrators even greater visibility into their team’s actions in Nutshell.

CRM 62

CRM Enterprise Enterprise Report 62

Hubspot Sales

JULY 25, 2018

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 120

Apparel Marketing Segment Demographics 120