Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Mike Bosworth, who was affiliated with Xerox at that time, popularized this method and started licensing his technique in 1988. For instance: A while back, the PandaDoc team was in contact with Autodesk , a software provider company. So why did HBR declare the solution selling methodology dead in 2012? Well, they had a fair point.
Let's personalize your content