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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

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How Facebook Ads Can Boost Your Sales

Smooth Sale

Facebook has an average of 1.52 As a business owner, you probably know how much boost Facebook advertisements can give your brand. Why Use Facebook Ads? Facebook advertising offers a wide variety of ad placement options. You may have already succumbed to the lure of suggested videos on Facebook before.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

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6 Sales Trends That Could Fizzle This Year [New Data]

Hubspot Sales

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. LinkedIn as ruler of the prospect research process. LinkedIn has been dethroned as the most effective platform for prospect research. LinkedIn had this title last year.

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