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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

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7 Steps and 3 Tools for a Complete SEO Analysis

Sales and Marketing Management

Your page will only appear on the first page of a SERP if the headings match the focus keywords that Google users search for within your niche. Asses the effectiveness of your social media optimization. Audit your social media presence and strategy. Simple Tools of an SEO Analysis. Google Analytics.

Analysis 194
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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Make each piece of content valuable to your audience (read: not just sales copy). Never fear.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Pipeliner

Massive digitalization, a year of social isolation, and the continued explosion of social media have impacted the eCommerce industry as catalysts: consumers have turned to online shopping to buy things they can’t get in temporarily closed stores. Various tools help them cope with these challenges.

Retail 52
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8 Best Sales Automation Tools for Small Business to Use in 2022

LinkedFusion

Your staff checks the email, arrange a meeting, have a look at google analytics of your website and before he/she knows it, the working time is over! In this article, you read about the 8 best sales automation tools for small businesses. LinkedIn Automation Tools It is necessary to be active on LinkedIn.

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What’s The Limit on Technology Adoption?

Zoominfo

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. Change management limits the number of tools a company can absorb.

Scale 246
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7 Creative Ways to Bring in More Sales Online

Pipeliner

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? This guide shares seven ways to creatively increase online sales while keeping your profit margins unharmed.