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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Trends 160
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A Comprehensive Guide to User Research Methods and Trends

Smooth Sale

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. User-experience design is a magical tool that makes people more engaged with your products and services. Trending UX research methods to consider today. What is UX research?

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Is Lead Scoring a Dead or Rising Trend?

Sales Hacker

They’re using a million tools out there, including lead generation tools, ad platforms, CRMs, business consulting services, and more. This is because early interactions of lead scoring tools often would be underwhelming at best. Tools couldn’t piece together the right insights. And “insight” is different from “data”.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

Here, we'll learn why it's important to track your website activity, how to go about doing it, and some of the tools available to support those efforts. Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. Why You Should Track Your Website Activity.

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What’s The Limit on Technology Adoption?

Zoominfo

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. Change management limits the number of tools a company can absorb.

Scale 246
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Pipeliner

This means that online commerce is gaining momentum, and our review of the best tools for eCommerce will be relevant. Various tools help them cope with these challenges. ECommerce players are introducing tools for quick purchases right in news feeds or during watching the videos. Integration with Google Analytics.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.