Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

Industry 78

Industry Lead Rank Strategy Marketing 78

SocialSellinator

MARCH 5, 2022

In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device.

Marketing 140

Marketing Social Media Advertising Advertising 140

Smooth Sale

SEPTEMBER 16, 2022

Attract the Right Job Or Clientele: Create A Unique Place to Be in The Wine and Dine Industry. Your Unique Place to Be in The Wine and Dine Industry. Market And Manage Your Business Effectively. To run a successful winery or restaurant, you need to market your business effectively and keep track of your finances.

Industry 78

Industry Hiring Loyalty Trends 78

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. The insurance industry is no exception.

Insurance 78

Insurance Insurance Industry Retention 78

Smooth Sale

MARCH 9, 2022

For The Healthcare Industry? Note: Our collaborative Blog asks and provides insights on the, ‘Do You Know The Success Secrets For The Healthcare Industry?’’. Although the title, ‘The success secrets for the healthcare industry,’ may sound limited to one industry, the success secrets insights apply to many. A Central Hub.

Industry 78

Industry Social Media Hiring Lead Rank 78

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 91

Trade Show Marketing Social Media Referrals 91

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. After all, they serve as an effective means for keeping abreast of what’s trending in the industry. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live. SMX Advanced.

Conference 229

Conference Microsoft Marketing Advertising 229

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

Hubspot Sales

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Media: 32%.

Industry 143

Industry Real Estate Outsourcing Services Biotechnology 143

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. AI-enabling technologies are becoming more prominent in all industries, not just the tech world. That’s a significant opportunity.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. When you want to know nuanced details about each of these companies — like how their tech stack compares to others in their industry, or how various brands relate to each other in a corporate hierarchy structure — the task gets unimaginably harder. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

Sales and Marketing Management

MAY 10, 2019

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.

Marketing 237

Marketing Social Media Promotion Channels 237

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Social Media Scale Trends 71

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Industry keywords: Consider the broader interests of your audience. Keep reading!

Research 159

Research Marketing GoldMine Social Media 159

SocialSellinator

MARCH 9, 2020

To put it simply, digital marketing is any type of promotional effort done on the Internet. It includes every type of advertisement, piece of content, website, social media post, business -related email, and more that you access from your computer, smartphone, or any other connected device.

Marketing 131

Marketing Social Media Advertising Advertising 131

Sales and Marketing Management

AUGUST 26, 2019

The Model T was mass produced and it launched the industrial juggernaut of the century. Experiential marketing has also transformed, as discussed further. The transforming trends in sales and marketing have helped us identify these factors: 1. To be fair, the customers are not looking for products.

Trends 199

Trends Marketing Fashion Lead Rank 199

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Smooth Sale

OCTOBER 4, 2022

In Your Manufacturing Business and Varying Industries. Our collaborative blog post provides ‘Easy Guidance for Improving Productivity In Your Manufacturing Business and Varying Industries’ that may also apply to yours. Related Blog Stories: Sales Tips: Easy Guidance for Improving Productivity.

Industry 78

Industry Policies Hiring Networking 78

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. But this isn’t true if you use good lists.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Smooth Sale

MAY 20, 2023

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

Marketing 78

Marketing Government Real Estate Scale 78