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Is Automation the Key to Modern Selling?

SBI

The article that follows is a reprint from my column in the July Top Sales World magazine, the one online magazine I never miss. Top Sales World will soon be published as a smaller, weekly periodical which will make it all the more timely and manageable. The sheer number of leads would require a large, high-cost sales force.

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Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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Sales Lead Management Association Honors

SBI

The Sales Lead Management Association (SLMA) is an online resource for answering these questions and more. It was founded 4 years ago by James Oberhausen, Susan Campanale and Mark Friedman who had a vision for serving the sales lead management community with valuable information and resources. Maria Pergolino – Marketo.

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We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo. Most SaaS companies have two sales contacts per lead.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

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