Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profile 130

Ideal Customer Profile LinkedIn Social Media Campaigns 130

SocialSellinator

AUGUST 29, 2021

Social media is a great opportunity for SMBs to grow their business. In the past social media has been used mostly by larger companies and big brands. Using social media as a way to introduce your company, talk to customers, and create brand awareness can bring many benefits for SMBs. Introduction.

Social Media 136

Social Media Media Twitter Marketing 136

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy?

Social Media 98

Social Media Media B2B B2C 98

Increase Sales

NOVEMBER 1, 2013

Now it seems that the latest trend is everyone is a social media expert. A recent search in Google retrieved over 1,000,000 hits for “social media expert. And yet, these misguided individuals are not only mauling the marketing process, they are giving credible, results driven, social media marketing practitioners a bad rap.

Social Media 161

Social Media Media LinkedIn Retail 161

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Account Based Marketing 52

Account Based Marketing LinkedIn Account Marketing 52

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. You might have even initially heard of my newsletter through LinkedIn. This called for insight from one of the most knowledgeable on LinkedIn’s platform – let’s get into it. More on LinkedIn in our podcast episode with Justin Welsh. Read more here on the plan to IPO.

LinkedIn 93

LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Posting exclusively about products.

Social Media 147

Social Media Media B2B Marketing 147

Sales and Marketing Management

FEBRUARY 8, 2021

Countless articles have been published on how businesses ought to leverage social media. It’s Time to See What Social Media Offers. It’s Time to See What Social Media Offers. The crux of the social media problem is that we’re still seeing it through an old, centralized corporate advertising lens. as a bullhorn.

Social Media 156

Social Media Media Strategy Face-to-face 156

BuzzBoard

MARCH 29, 2024

Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. One of the key aspects of this is picking the correct social media platforms for local businesses. Understanding the demographic makeup of each platform can help guide your choice.

Social Media 52

Social Media Media Ideal Customer Profile Demographics 52

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers.

Social Media 52

Social Media Media Twitter Marketing 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Hubspot Sales

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profile 105

Ideal Customer Profile LinkedIn Analytics Networking 105

SocialSellinator

MAY 3, 2023

Welcome, fellow digital marketing enthusiast! If you're like me, you're always on the lookout for the most effective ways to reach your target audience and achieve your B2B marketing goals. We'll dive deep into their unique features, user demographics, and pricing options to determine which is of greater worth for B2B.

Facebook 100

Facebook LinkedIn B2B Social Media 100

SocialSellinator

JULY 13, 2023

Are you wondering how SocialSellinator can help your small business with social media services? Are you wondering how SocialSellinator can help your small business with social media services?

Social Media 88

Social Media Small Business Small Business Media 88

Allego

SEPTEMBER 8, 2022

Of all the social media platforms, LinkedIn has proven to be the best for reaching and engaging with business professionals. And in 2021, LinkedIn saw a 55% increase in conversations among connections. Sales leaders, trainers, and consultants regularly post articles that they distribute via their LinkedIn newsletter.

LinkedIn 118

LinkedIn Hiring Sales Leadership B2B 118

SocialSellinator

OCTOBER 29, 2020

Are you actively promoting your business through social media marketing ? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales.

Social Media 144

Social Media Media Analytics Tools 144

Sales and Marketing Management

NOVEMBER 19, 2018

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. How to sell your media kit.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

No More Cold Calling

JANUARY 3, 2013

as they hop on the social media bandwagon makes for a crowded ride. Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. Everyone yelling, “Me, too!” Here’s my view….

Social Media 271

Social Media Social Selling Media InsideView 271

LinkedFusion

SEPTEMBER 27, 2023

Did you know that you can increase your LinkedIn connections by scanning QR codes? And as we’ll see further below, one of its primary applications involves meeting people offline and maintaining connections on LinkedIn. Imagine you want to connect with someone on LinkedIn while you are physically present at a networking event.

LinkedIn 52

LinkedIn Ideal Customer Profile How To Networking 52

The Pipeline

AUGUST 28, 2014

Let’s face it; social media is the future of sales. Social media is an inescapable force in the lives of billions of people. Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest. The Pipeline Guest Post - Megan Totka. About Megan Totka.

Social Media 317

Social Media Media Google Twitter 317

Janek Performance Group

NOVEMBER 8, 2021

Is your LinkedIn social selling strategy based on FOMO (the fear of missing out)? Especially if we are talking about social selling on LinkedIn. We all agree exposure on LinkedIn is important, but there can be a negative impact without a clear social selling strategy. FOMO is rarely a good reason to do anything in business.

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Increase Sales

DECEMBER 8, 2014

Maybe it is just me, but have you found social media is spawning a lot of mediocre marketing? Small business owners to sales professionals believe connect on LinkedIn, post on Facebook or share on Twitter will generate all the necessary sales leads. Marketing is the first phase of the overall sales process.

Social Media 148

Social Media Media Marketing Small Business 148

MTD Sales Training

JULY 23, 2019

LinkedIn is rapidly approaching 600 million users. InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 179

Social Media Media LinkedIn Data 179

SBI Growth

MARCH 15, 2014

You know today’s buyer is time starved and media saturated. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' Targets don’t answer their office phones or open e-mails.

LinkedIn 321

LinkedIn Advertising Advertising Account 321

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 95

Social Media Channels Media Prospecting 95

Increase Sales

MAY 25, 2017

Social media marketing has truly been a blessing for 97.7% Content marketing further allows these sales hungry professionals to further educate and differentiate their businesses from their competitors. LinkedIn allows people to follow you and becomes a potentially “de facto” amplification. of all U.S.

Social Media 95

Social Media Media Marketing LinkedIn 95

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. By implementing effective LinkedIn strategies, businesses can enhance their brand visibility, attract new customers, and grow their bottom line. What are your goals for content marketing ?

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Pointclear

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. PR Giant to Set Up New Content Marketing Unit.

B2B 203

B2B LinkedIn PointClear Marketing 203

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Partners in Excellence

APRIL 22, 2020

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. We’ve seen platforms like LinkedIn, Facebook, Instagram, Twitter skyrocket in terms of utilization. We want to engage and be engaged, not be the subject of broadcast media.

Social Media 111

Social Media Media Face-to-face Twitter 111

Selling Energy

JANUARY 26, 2023

I have long championed LinkedIn as a way to communicate with prospects or check in with customers. With more than 875 million users, it drives more traffic to B2B blogs and sites than any other social media platform , yet hardly gets the same recognition as Facebook, Instagram and Twitter.

LinkedIn 71

LinkedIn Social Media Twitter Facebook 71

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

LinkedFusion

DECEMBER 7, 2020

With over 660 million users, LinkedIn is undoubtedly one of the top social networking sites globally with an impeccable ability to help you expand your horizon. So, LinkedIn expands your professional network that ultimately facilitates the growth of your business. What is LinkedIn Marketing? Optimize your page.

LinkedIn 52

LinkedIn Ideal Customer Profile Marketing Analytics 52

BuzzBoard

APRIL 6, 2024

Exploring the Concept of Lead Nurturing on Social Media for Small Businesses Conceptualizing lead nurturing on social media for small businesses takes a unique approach. Consider platforms, like Instagram, LinkedIn, and Twitter as vast oceans of untapped leads ready for nurturing.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Julie Hanson

APRIL 2, 2024

Social selling with video, especially on platforms like LinkedIn, can revolutionize your B2B sales strategy. According to Social Media Today, in 2023, video posts on LinkedIn generated five times more engagement than any other types of posts. So, why is this happening and what are the secrets to getting noticed on LinkedIn?

LinkedIn 48

LinkedIn Video Social Media How To 48