Sales and Marketing Management

MAY 18, 2023

Many companies focus too much on getting the “right” tech stack and ignore the overarching goals that technology is supposed to enable. Here are three sales areas that technology can impact on improving the rate and effectiveness of a seller’s conversation with their prospects.

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Conversion Prospecting Marketing Company 120

Zoominfo

OCTOBER 1, 2019

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Marketing 147

Marketing 147

Zoominfo

AUGUST 1, 2023

The more potentially disruptive the technology, the greater the hype. While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Today, the problem has been reversed. “I’m

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Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. What is the Sales Tech Stack? Many parts of the sales tech stack have applications beyond just reaching prospects and closing deals. Take sales reps.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Sales 2.0

FEBRUARY 21, 2020

Even cold techniques turbocharged with boatloads of technology get harder-and-harder every day as everyone gets the technology and the arms race for a better sales stack escalates. Relationships got lost in the race to build tech stacks (obviously my opinion.) If you like them enough, partner up.

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Prospecting Face-to-face Small Business Small Business 407

Zoominfo

JULY 20, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. What is the Sales Tech Stack? Many parts of the sales tech stack have applications beyond just reaching prospects and closing deals. Take sales reps.

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Sales and Marketing Management

AUGUST 19, 2021

In this SMM webinar-turned-podcast, Shawn Finder, founder of sales automation software company Autoklose, reviews the top technology tools for growing business long term, from the top-of-the-funnel stage to closing deals. The post The Must Have’s for Your Tech Stack appeared first on Sales & Marketing Management.

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Top of Funnel Webinar Metrics Funnel Sales Automation 177

DiscoverOrg Sales

JANUARY 29, 2019

“But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Own win rate increases by 300% when we know key parts of a prospect’s technology stack. What is the tech stack?

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Ideal Customer Profile Lead Rank Lead Scoring How To 202

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Integrate your tech stack.

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Scale Enterprise Enterprise Account Based Marketing 189

Partners in Excellence

OCTOBER 24, 2022

I’m talking about your Sales Stack! I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. As an example, recently a vendor sent an offer for quick audit of our technology stack.

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Vendor Account Based Marketing Face-to-face Survey 104

Partners in Excellence

APRIL 9, 2024

Global competition, new technologies, new business models, new market opportunities both create challenge and opportunity. Some unprioritized thoughts: Look at your tech stack, dramatically reduce/simplify it. “How big is your tech stack” seems to have become a statement more ego driven then results driven.

Ideal Customer Profile 116

Ideal Customer Profile Face-to-face CRM Opportunity 116

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

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Data Account Based Marketing Demographics Campaigns 195

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.

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Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Staying on top of an ever-changing market requires proactive intelligence that is frequently refreshed and brings prospects directly to a sales team’s workflow.

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Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

NOVEMBER 17, 2020

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. He postulates two answers.

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Mindtickle

DECEMBER 7, 2023

We’re excited to launch a new video series focused on reducing chaos in your seller tech stack. In it, our team of experts shares tips on how you can use the tools in your tech stack with one another to improve seller productivity. My name is Parth Mukherjee, and I’m the Vice President of Product Marketing at Mindtickle.

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Revenue Hiring Analytics Vendor 52

The Pipeline

FEBRUARY 4, 2020

Take out the economy including talent shortage and technology, and you’re left with a different question. “Is Could you use technology to accelerate, requiring fewer bodies per dollar of revenue? Much of it on the back of their CRM, colloquially referred to as the Stack. More bodies to operate the growing Stack.

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Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The point is, the best sales stacks empower execution just as much as performance measurement. Prioritize ease-of-use within your sales tech stack.

B2B 147

B2B Scale Buyer Persona How To 147

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. Today, rapidly changing technology is altering that equation. Here’s how ZoomInfo can help teams of all sizes modernize their go-to-market strategies and win the race for productivity.

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Ideal Customer Profile Data Scale Marketing 130

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Notable solutions include HG Insights , Datanyze, and Lead411.

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Ideal Customer Profile Lead Generation Intent Signal B2B 52

Allego

JANUARY 24, 2023

Jim Lundy, founder and CEO of Aragon Research, and Deniz Olcay, senior director of product marketing at Allego, delved into the topic during a recent webinar, Sell Smarter: How Intelligent Sales Automation Gives Teams a Competitive Edge. Allego research found sales teams have 5-13 tools in their technology stack.

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Webinar Metrics Strategy Collateral Coaching 117

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

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Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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Enterprise Enterprise Marketing Microsoft 214

SBI

DECEMBER 18, 2018

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? It’s important to think about how to optimize your business processes and technology. How do we break from the status quo?

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Ideal Customer Profile Webinar Metrics Data Lead Rank 123

DiscoverOrg Sales

FEBRUARY 27, 2018

Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. In fact, the tech stack isn’t just part of competitive intelligence – it’s the critical heart. How does the tech stack fit into competitive intelligence? This is part 4. Targeted displacement campaigns.

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Competition Ideal Customer Profile Intent Data Intent 145

Sales and Marketing Management

JUNE 5, 2021

Ashley Diebert says in continu­ously assessing her company’s technology needs, she often discovers that a solution doesn’t have to mean investing in something new. Many fixes can be accomplished by expanding the knowledge of what your current tech stack can do.

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Marketing Report Sales 120

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

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Marketing Social Media Advertising Advertising 170

Zoominfo

OCTOBER 4, 2021

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. The good news is that new tools can shore up these cracks and prevent hidden problems from gaining a foothold in the tech stack. These failure points might seem innocuous.

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Sales Qualified Lead How To Data Software 130

Zoominfo

MARCH 12, 2018

If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup.

Marketing 188

Marketing Buyer Persona Hiring B2B 188

Zoominfo

DECEMBER 27, 2021

Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50.

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Prospecting Journal Ideal Customer Profile Groups 100

Zoominfo

OCTOBER 19, 2023

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. But when you stack GTM plays on top of GTM plays, you create lots of really interesting opportunities for your business.”

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Zoominfo

NOVEMBER 30, 2021

You can use technographic data to monitor and alert you when a target company in your total addressable market (TAM) drops a technology from their stack. Trigger Competitor’s technology dropped Action Initiate outreach to the prospective customer This makes them well-positioned to find a better solution—you.

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Allego

NOVEMBER 10, 2022

There’s one thing that can help you, though: technology. Technology has evolved as a competitive weapon in sales,” said Jim Lundy, CEO and Lead Analyst at Aragon Research, during a recent webinar, How to Hit Your Team’s Numbers During Tough Economic Times. The world will never be the same. Amand, Allego CMO.

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Sales Enablement Microsoft Coaching Webinar Metrics 118

Sales and Marketing Management

FEBRUARY 9, 2020

Author: Paul Nolan This issue’s cover feature on artificial intelligence (AI) marks the second straight issue that we have focused our cover story on technology. Our last issue of 2019 looked at how 5G technology will change how sales reps and marketing professionals do their jobs. We’re here to help.

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B2B Motivation Trends Consumer 156

Adaptive Business Services

APRIL 10, 2024

He rejected technology which, in his case, meant no computers. While I was rarely an early adopter, I had sold various products that featured cutting edge technologies and I was always quite successful at doing so. The tech stack in sales continues to grow at an ever expanding pace. I had no idea what that meant so I asked him.

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Hiring CRM Training Sales 71