Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018. Let’s get into it! Keep reading.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry.

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B2B Social Media Hubspot Channels 261

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

FEBRUARY 13, 2021

So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work. He strongly believes in aligning data and analytics strategy within marketing departments.

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Analytics Data Insurance Insurance 246

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Depending on your industry, this might be harder or easier in the status quo. Make Content King. Not all content is created equal.

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on?

Social Media 100

Social Media Media Strategy Benefit 100

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy?

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

BuzzBoard

FEBRUARY 9, 2024

In the high-stakes world of B2B sales, the game is all about seizing opportunities, outpacing the competition, and forging lasting connections with clients. So if you wish to propel your B2B business’s growth, it’s high time that you bid farewell to the daunting task of lead management and cumbersome sales cycle.

B2B 98

B2B Lead Rank Lead Scoring Top of Funnel 98

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. B2B Sales Operations Are Changing for Good. During the period of Feb.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. Consider the following: Adults are now spending 1 hour and 16 minutes every day watching video content online ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now. Let’s get into it! The most compelling part?

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

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Intent Data Intent Account Data 130

Zoominfo

JUNE 12, 2023

at Forrester’s B2B Summit North America. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. At ZoomInfo, we strive to respond within 90 seconds to every hot lead.

Intent Signal 130

Intent Signal Top of Funnel Research Follow-up 130

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Plan different ways to close in every avenue of conversation.

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Cold Calling Guidelines Prospecting Face-to-face 264

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? Nothing gets people riled up like a good old-school rivalry. But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. There’s no way around it—a full pipeline is essential to every business. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing? Awareness is at the heart of demand generation marketing.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. So, what is a landing page, and how do you incorporate it into your overall marketing strategy? Read on and discover more about this powerful marketing tool. Table of Contents What is a landing page?

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Keep reading!

B2B 180

B2B Strategy Buyer Persona Marketing 180

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

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Campaigns Marketing Social Media How To 142

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. 4 Steps To Fix Your Failed GTM Strategy.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. 1. B2B Revenue Leadership. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. What is Marketing Attribution?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). 4 Tips for Selling to the Social Savvy Buyer.

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Buyer Social Media Social Selling Incentives 190