Sales Hacker

SEPTEMBER 8, 2022

The recent news about inflation has all companies rightfully worried about their short-term financial prospects. Renewal time is always stressful for companies, but especially in a recessionary market. Ideally, you can provide a simple number that demonstrates the ROI of your solution and really showcases your product’s value.

Maximizer 110

Maximizer Survey B2B Loyalty 110

Chorus.ai

NOVEMBER 10, 2020

It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for good reason. It’s a bear market, and cash-strapped prospects will not part from their budgets easily. However, your sales organization is in a unique position to increase customer value in a lean market.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Showpad

MAY 1, 2020

Identifying what drives return on investment is just as crucial as increasing it for product marketing leaders. In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Allego

AUGUST 2, 2022

You can with sales enablement intelligence—a data-driven approach to learning, coaching, and content to maximize revenue per rep. > Rep call performance: rep-to-prospect speech. > > Prospect engagement: pain point and objection patterns. What if you could find out exactly how to kick productivity up to a new level?

Lead Rank 118

Lead Rank Lead Scoring Sales Enablement ROI 118

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

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Hiring Marketing Top of Funnel Cold Calling 222

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Email Marketing Personalization Gone are the days of generic email blasts. Maximized ROI for Advertisers For advertisers, the return on investment (ROI) is a crucial metric.

Examples 52

Examples Advertising Advertising Marketing 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

DiscoverOrg Sales

MAY 6, 2016

What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? DiscoverOrg’s VP of Sales, Steve Bryerton will present one of our highest attended webinars, Maximize Your Tradeshow ROI. See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data!

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

The Brooks Group

DECEMBER 10, 2018

In over 40 years in the industry, we’ve learned that the ROI for a sales training initiative is greatest when live instructor-led training is followed up by a strategic sales training reinforcement program. Follow a Strategic Cadence to Maximize Behavior Change. Measure and Track Success (ROI). Increase in sales volume.

Maximizer 40

Maximizer ROI Training How To 40

The Brooks Group

DECEMBER 10, 2018

In over 40 years in the industry, we’ve learned that the ROI for a sales training initiative is greatest when live instructor-led training is followed up by a strategic sales training reinforcement program. Follow a Strategic Cadence to Maximize Behavior Change. Measure and Track Success (ROI). Increase in sales volume.

Maximizer 40

Maximizer ROI Training How To 40

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

DiscoverOrg Sales

MAY 6, 2016

What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? DiscoverOrg’s VP of Sales, Steve Bryerton will present one of our highest attended webinars, Maximize Your Tradeshow ROI. See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Sales Automation Hiring ROI 130

BuzzBoard

JANUARY 2, 2024

E-commerce Product Recommendations Imagine logging into your favorite e-commerce platform, and instead of generic product suggestions, your prospects see a curated list of items tailored specifically to their preferences and past purchases. Email Marketing Personalization Gone are the days of generic email blasts.

Advertising 98

Advertising Advertising Examples ROI 98

Women Sales Pros

JANUARY 21, 2019

That awkward moment when the VP of Marketing tripped walking toward the podium? If you want to get greater ROI out of your Sales Kickoff, you need to make sure your sales team receives, retains and applies more of these valuable selling tactics. Keep the momentum going to maximize your investment.

ROI 96

ROI Webinar Metrics Hiring Exercises 96

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

BuzzBoard

MARCH 8, 2024

What a Digital Marketing Plan Entails for Small Businesses A digital marketing plan is vital for small businesses in today’s fast-paced, digital-centric landscape. It provides a clear roadmap to reach digital marketing goals and facilitates understanding the online marketing terrain.

Small Business 52

Small Business Small Business Course Top of Funnel 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

MARCH 14, 2024

Introduction to the Most Common Digital Marketing Mistakes Made by Small Businesses In the ever-changing landscape of digital marketing, small businesses face the challenge of staying ahead while avoiding potential pitfalls. Among these pitfalls are common digital marketing mistakes that can hinder growth and profitability.

Small Business 52

Small Business Small Business Scale Campaigns 52

BuzzBoard

NOVEMBER 24, 2023

The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Appbuddy

NOVEMBER 11, 2021

As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi

B2C 98

B2C Email Marketing B2B Marketing 98

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

LeadFuze

JANUARY 16, 2023

55% of high-growing companies still use it as their primary strategy for closing prospects. The market has changed significantly in the past two decades, and you must adapt if you want good results from your cold-calling efforts. Qualify prospects beforehand. You have so many people on your list who aren’t qualified prospects.

Cold Calling 52

Cold Calling Ideal Customer Profile Maximizer Sales Qualified Lead 52

Vengreso

APRIL 23, 2019

The leaders of every organization want to maximize sales effectiveness and productivity. Ready to maximize #sales effectiveness and productivity? It’s an example of sales technique working with sales technology to maximize sales effectiveness. Modern Marketing Engine Podcast – Bernie Borges. Shari Levitin.

Maximizer 109

Maximizer Social Media How To Social Selling 109

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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Referrals Marketing Incentives Incentive 130

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

DiscoverOrg Sales

AUGUST 17, 2016

Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Send the first email a month before the show.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Zoominfo

JANUARY 20, 2021

The prospects “leak out” when they choose competitors, are deemed unqualified, or give up on choosing solutions altogether. So if you need a visual for your current sales cycle state and your prospects’ stages, create a sales funnel unique to your organization. Sales Funnel vs. Sales Pipeline. How Do You Plan a Sales Funnel?

Top of Funnel 162

Top of Funnel Funnel Sales Cycle ROI 162

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. Zuant CEO, Peter Gillett.

ROI 68

ROI Industry Chemicals SAP 68

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, we’ve created a helpful guide for event planners to help you leverage AI and maximize the success of your next event. Let’s get into it! What is artificial intelligence?

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196