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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Now more than ever, sales reps need to complement high-tech with high-touch. Here are eight tactics and techniques that can help you meet your 2020 sales goals. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Host webinars.

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Top 5 Sales Enablement Webinars for 2023

Allego

2023—It’s a new year with new sales goals and expectations. But you need more than hope to achieve those goals. How can your sales team do more with fewer resources? How do you ensure your sellers use the content that marketing creates? Do your sales reps have the skills to sell in virtual or hybrid settings?

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7 Ways to Align Marketing and Sales Teams

Zoominfo

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Tactics like regular collaboration and marketing automation can help. But does it?

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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. Webinar attendance. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? And the right data can be the difference between success and failure. Time spent on website pages. Product reviews.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

The result is a new sales landscape that is objectively more difficult than before. In order for B2B companies to adapt, survive, and succeed in it, marketing and sales teams must take a page out of the zen playbook: To support themselves, they should first strengthen the team seated across them at the table.