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How Risk Reversal Language Will Help You Accelerate Your Sales Cycle

Sales and Marketing Management

Author: Chris Orlob What’s the ultimate, late-stage barrier when you’re trying to push a deal through the sales cycle? So, how do you remedy the anxiety a buyer might feel before the deal closes? Chris Orlob is senior director of product marketing at Gong.io , the No. Buyer anxiety.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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Intelligent Routing: Fuel the Entire Sales Journey with Complete Data

Zoominfo

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. Your reps miss out on new sales, cross-selling, and upselling opportunities. The result?

Data 130
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5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114
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Evaluating Your Business Development Strategy

Janek Performance Group

To ensure consistent success, sales organizations must define their activities and processes. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Further, sales leaders must assess the roles of their teams, including BDRs and SDRs.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.