Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.

Research 159

Research Marketing GoldMine Social Media 159

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.

Survey 62

Survey Channels Google CRM 62

Selling Essentials RapidLearning Center

APRIL 2, 2024

Globally, the online learning market is already worth tens of billions of dollars, and is expected to reach $50 billion by the year 2026. Recent research out of Ruhr University Bochum in Germany focuses on one key aspect of learning effectiveness: the physiological effect of online learning vs. in-person learning.

Face-to-face 52

Face-to-face Research Course Study 52

Selling Essentials RapidLearning Center

APRIL 2, 2024

Globally, the online learning market is already worth tens of billions of dollars, and is expected to reach $50 billion by the year 2026. Recent research out of Ruhr University Bochum in Germany focuses on one key aspect of learning effectiveness: the physiological effect of online learning vs. in-person learning.

Face-to-face 52

Face-to-face Research Course Study 52

Allego

NOVEMBER 4, 2021

That’s just one of the many surprising findings from new Allego research on the current state of sales enablement for companies nationwide. Allego surveyed over 300 B2B sales and marketing leaders to gain their perspectives on how incorporating a sales enablement approach has impacted their teams. Learn More.

Research 143

Research Buyer Hiring Sales Enablement 143

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.

Research 100

Research Marketing GoldMine Social Media 100

Alice Heiman

MARCH 2, 2022

Have you done a survey lately? Every CEO should consider doing 3 rd party Voice of the Customer research. Voice of the customer research is more than just sending out a customer survey or asking for a review. In it, we discuss everything that CEOs need to know to get started with voice of the customer research.

Research 118

Research Customer Survey Retention 118

Sales and Marketing Management

SEPTEMBER 11, 2023

Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers. Harvard Business Review reports that a survey of nearly 1,000 B2B […] The post The New ABC: Always Be Credible appeared first on Sales & Marketing Management.

Report 194

Report Survey B2B Buyer 194

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. And How Can They Help Marketers?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Pipeliner

OCTOBER 22, 2021

In this Expert Insight Interview, Sean Campbell discusses how market research can be used to gain insights into customers. Sean Campbell is the co-founder and CEO of Cascade Insights , a competitive intelligence and market research firm for B2B technology companies. Market Research. Unbiased Process.

Research 52

Research Video Marketing Customer 52

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first.

Analysis 273

Analysis Marketing Lead Rank How To 273

Sales Hacker

DECEMBER 7, 2020

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. The global pandemic has shaken up the market, and technology is influencing this change. The audience.

Research 89

Research Sales Process Lead Rank Lead Scoring 89

Alice Heiman

JUNE 14, 2022

Company leaders set a target and expect the go-to-market team to get after it. Read the latest research? The voice of the customer research is so important, and this article will help you get started! The voice of the customer research is so important, and this article will help you get started!#voiceofthecustomer

Research 62

Research Customer Retention Survey 62

Zoominfo

JULY 19, 2022

This eliminates a number of our operational burdens since ZoomInfo created a tailored automation workflow that met our specific needs,” says Thomas Mandell, senior director of data services at Bluewhale Research , a leading B2B research, marketing services, and lead generation company.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

DiscoverOrg Sales

SEPTEMBER 12, 2017

From DiscoverOrg CEO Henry Schuck: When DiscoverOrg partners with sales researcher Steve W. Martin , quality data meets quality research. This objective study pulls from statistics as well as human psychology, as represented by 230 B2B buyers in a 76-part survey. Buyers can – and do – research on their own.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Score More Sales

AUGUST 20, 2013

It is a pleasure to work in a field where research continues to grow and improve. Recently a paper came out called Inside Sales Market Size 2013 – published by the InsideSales.com Research Division with Ben Warner who ran and challenged the data. You can find the full report here (link) What do you think of the research?

Inside Sales 238

Inside Sales Survey Outside Sales Retail 238

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78

Trends Research Workbooks Hiring 78

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Sales and Marketing Management

SEPTEMBER 18, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something —  anything! — our Not so fast.

Demand Generation Agencies 237

Demand Generation Agencies Demand Generation Demand Generation Targets Marketing 237

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Buyer Persona B2B 130

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar. Effectiveness.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content 252

Paid Content Social Media Survey ROI 252

Emissary

MARCH 28, 2023

Here are additional resources around the CISO role and persona for enterprise sales and marketing teams: The Secret to Selling to the CISO Persona Insights into the CISO Buyer Persona About Emissary Tap into Emissary’s human intelligence network of 12,000 executive buyers. What messaging resonates with them. Selling to CISOs?

Survey 52

Survey Report Buyer Persona Vendor 52

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Anthony Cole Training

APRIL 9, 2012

I'd like to do an kind of informal survey about how you are using your time when working with your sales team. Please click this link to complete a survey on Survey Monkey. Make sure you let me know that you've completed the survey by contacting me via email: Tony@anthonycoletraining.com. Recruiting. Motivation.

Research 175

Research Survey Marketing Analysis 175

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Hubspot Sales

SEPTEMBER 22, 2020

To learn more about the relationship between salespeople and their all-important CRM, we surveyed over 500 sales leaders from the U.S., If there is one takeaway from our research it’s this: the CRMs that dominate today’s market are not user-friendly. Canada, the U.K, and Australia. Let’s take a closer look.

Research 111

Research CRM Consumer Software 111

criteria for success

NOVEMBER 3, 2021

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Finally, create space to identify marketing ideas with sales.

Marketing 98

Marketing Top of Funnel Survey Proposal 98

Tenbound

FEBRUARY 15, 2021

Tenbound, in partnership with RevOps Squared is conducting research to benchmark the metrics. These metrics need a reset, and you can help. As a participant, you’ll receive the executive report in early March.

Survey 64

Survey Report Research Buyer 64