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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. That’s pitiful.

B2B 177
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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse.

Lead Gen 397
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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.

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How to Increase your Email Marketing ROI

eGrabber

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

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What is a customer database (+3 best software options for 2023)

Nutshell

You can do just that with a customer database and intuitive customer relationship management (CRM) software. For example, some companies’ databases may include more behavioral data than others, like what devices a customer primarily uses to browse your site or what social media platforms they’re most active on.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156
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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. With lead nurturing software, you can deliver tailor-made emails, texts, and other content in response to any number of lead behaviors, all at scale. What is Lead Nurturing Software? per month.