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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing. It allows us to remedy the risks of a champion change and use that to our advantage,” Rudeegraap said.

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The Sales Rep’s Guide to Prospect Research

Zoominfo

And, how can you remedy this issue? Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. What information do I need to know about my prospects?

Research 113
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Your Guide to Sales Prospect Research

Zoominfo

And, how can you remedy this issue? Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important.

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How Risk Reversal Language Will Help You Accelerate Your Sales Cycle

Sales and Marketing Management

An excited prospect who believes your value proposition is a “no brainer” can instantly turn cold and ignore your calls when it’s finally time to put ink to the contract. So, how do you remedy the anxiety a buyer might feel before the deal closes? How something works is secondary to why a prospect needs it. Buyer anxiety.

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Evaluating Your Business Development Strategy

Janek Performance Group

And this often begins with prospecting. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, 32% don’t know how much time reps prospect. This is a missed opportunity. And they will reveal opportunities and deficiencies in your processes.

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Hard for you to say you’re sorry?

Sales and Marketing Management

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

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