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How Much Leads Cost

Pointclear

Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads.

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Who We Serve. Why it Matters.

Pointclear

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. In this case the prospect called us back after Email #3.

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How Not to Buy Leads

Pointclear

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. The lower level employee that downloaded the content is likely the last person you want to start a sales cycle with. They both sold relatively expensive software solutions.

Lead Rank 157
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Outsourced Tele-prospecting: 10% less cost, 90% more revenue

Pointclear

There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful. The fact is, insourcing tele-prospecting is harder, and more expensive, than most imagine.

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What's it take to generate leads that fuel your forecast?

Pointclear

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

Pointclear

Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success. Simply driving large numbers of respondents and dumping them on sales does not work.

Inbound 217