Sales Leadership Is Missing It Big (and Here’s the Proof)
No More Cold Calling
JULY 27, 2020
When will sales leadership wake up? They still measure the number of dials and emails sent in a day, when the return on these sales activities is dismal. The last I heard, it took eight to 12 touches to reach a prospect—and that was before the world started working from home. Who is the person I should talk to about …?
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