Remove post what-are-kpis-in-marketing-and-why-they-matter
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What Is Sales Enablement? Goals, KPIs, And Tools

Gong.io

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Let’s start by answering this simple question: “What is Sales Enablement?”. So, what is Sales Enablement? It’s what you use to improve the numbers for every rep on your team. And here’s what it’s not….

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246
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3 Simple Sales KPIs for High Performing Sales Teams

Janek Performance Group

If you’ve ever felt more like a data scientist than a sales leader, the sales KPIs we list below will help you streamline your reporting, save you time and keep you focused on what matters most, winning new business. Below are the Sales KPIs modern sales leaders can re-focus on to bring clarity to their sales process.

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Sales Managers: Think You’re Ready for Referrals?

No More Cold Calling

That’s why we need sales managers. Actually, what we need is strong sales leadership. What this means is that everyone from the top down does their part in generating referrals. Sales managers do what they ask others to do. Sales reps figure, “Why bother committing when we know it’s a short-term priority?”.

Referrals 328
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Why Creating a Great Product is Only Half the Battle

Janek Performance Group

When Og, chief cutter of square, stone wheels, accidentally chiseled a round wheel, he had no idea what he’d done. However, it still took the painstaking efforts of Ug, Grr, and Arg to bring his invention to market. After all, what good is a great product if it sits on a shelf? Attitude and thirst for knowledge matter.

Hiring 117
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Without Call-Backs, Your Lead Gen Is Dead in the Water

No More Cold Calling

Social media, marketing automation, AI, predictive analytics, and all kinds of technology have cast doubt on traditional sales techniques and encouraged organizations to rely on digital sales prospecting. Their KPIs are linked to the number of cold calls they make, emails they send, and contacts they have on social media. Well, sure.

Lead Gen 307
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Celebrate Sales: 3 Ways to Make Your Staff Happy

LeadFuze

Why is it Important to Celebrate Sales. Sales and marketing are a match made in heaven… or at least they should be. To make matters worse, there’s often a disconnection between sales and marketing, resulting in broken communications, blame, and frustration. However, the benefits of aligned sales and marketing are clear.

Hiring 91