Remove product affinity-data
article thumbnail

Sales Talk for CEOs: CEO’s Roadmap to Data-Driven Success: Lessons from Jonathan Silver (S5Ep14)

Alice Heiman

That’s exactly what Jonathan Silver of Affinity Solutions does, and he’s here to share his groundbreaking journey with us. In a dynamic conversation with Alice Heiman on Sales Talk for CEOs, Jonathan delves into the art of transforming consumer data into powerful business insights.

Data 75
article thumbnail

4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. “In all likelihood, you’ll have multiple different messages because the product solves different things for different people.”

Segment 130
article thumbnail

Marketing Automation and Why You Need It

Sales and Marketing Management

Those that had no online presence are looking for website developers and Amazon vendor accounts, while those who were already online with a mere website began to amp up their game with tools like product bundles, CRM, marketing automation software and many others in order to tap into the new plethora of opportunities.

Marketing 177
article thumbnail

Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

There is so much data around how we are getting involved later and later. The old Challenger data shows customers typically involve vendors when they are about 60% through their buying process. We train our people in our products and their superiority. Our content focuses on product capability and differentiation.

article thumbnail

How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy.

Pipeline 239
article thumbnail

Are you Building Your Lead Gen Program in the Dark?

SBI Growth

Using existing customer data and field input, determine the firmographic qualities with greatest market affinity. Often weights vary from region to region, vertical to vertical and product to product. Additionally, companies with multiple products/offerings can have multiple ICPs. ICP Formulas are not static.

Lead Gen 282